Gstaad say farewell to SCOTT DH team

 Today marks the end of an era as a 4 year partnership with the Swiss resort of Gstaad comes to an end. We have enjoyed an incredible journey with Gstaad as the teams main sponsor, celebrated huge success stories and championed the sport around the globe.

In Gstaad’s official press release they wrote ” Gstaad has been a partner with the Downhill Team since January 2013. In the past four years we have jointly celebrated several top ten places in the World Cup. Working together with the team has exposed Gstaad to a very wide audience, especially via their online media”

Whilst the decision to end a partnership with the team was not easy. Despite the value of the partnership, Gstaad tourism felt it was time to ‘refocus’ following a wide range of circumstances.

team-bus

Looking back, team manager Claudio Caluori had this to say: “What a time we had during our four years with Gstaad! We certainly had the most radical of training camps. We rode over trails and powder snow, we milked cows, we made cheese, we played the alphorn, and we scaled some very scary mountains too. And, most of all, we met new friends! I thank everyone involved for everything that Gstaad has made possible for us. And now, after our four-year partnership, we can hardly wait to return and explore new parts of the region with our friends.”

UCI MTB World Cup DH XCO

We want to take this opportunity to thank the entire team at Gstaad for their support over the last 4 years. It has been an incredible partnership and we are proud of what we have been able to achieve together.

We want to take this opportunity to thank the entire team at Gstaad for their support over the last 4 years. It has been an incredible partnership and we are proud of what we have been able to achieve together.

gstaad-training-camp

Official Press Release:

Gstaad, 15 December 2016 * * * After 4 years with Claudio Caluori’s Gstaad-Scott Mountain Bike Downhill Team, Gstaad Saanenland Tourism will be bowing out as one of its main sponsors by the end of the year. The existing contract has not been extended. This positive cooperation along with the team’s media presence has enabled Gstaad to become recognized as a region with an affinity for bike sports as well as to gain know-how and, above all, to directly support the sport of mountain biking. 

Gstaad has been a partner with the Downhill Team since January 2013. In the past four years we have jointly celebrated several top ten places in the World Cup. Working together with the team has exposed Gstaad to a very wide audience, especially via the online media: Over 5 million people viewed some of the course preview rides for the World Cup routes by team leader Claudio Caluori. The team’s strong presence within the specialist media surpassed the expectations of those responsible for the event

Joint initiatives for and within the region Such joint initiatives within the Gstaad region as the Winter Days and the Team Week not only resulted in closer ties being forged between the riders and the local population but also meant that the region itself was promoted worldwide via the team’s creative videos. These enjoyed viewing rates of between 11,000 and 57,000 viewers. In return, Gstaad was able to support the sport of mountain biking with sponsorship while also underlining its commitment to cycling. This cooperation also helped to generate additional know-how courtesy of the mountain bike scene. The team’s input has been integrated into the planning of future mountain biking infrastructure. And, last but not least, the region benefited from the good contacts made as Claudio Caluori assisted with crucial aspects during the construction of the pumptracks. The team’s participation in the World Cup races ensured that the Gstaad brand achieved considerable reach on all five continents.

Development could not keep pace Due to a wide range of circumstances, of which most were outside the control of Gstaad Saanenland Tourism, the region’s mountain biking product development could not keep up with the commitment to sponsorship. Gstaad has therefore decided not to continue the contract despite the value of this cooperation. It now intends to mainly concentrate its resources on local product development.

Time to refocus “As always, the decision in such situations is never easy to make and is fraught with emotion, but sometimes it is simply time to refocus,” commented Martin Bachofner, Director of Gstaad Saanenland Tourism. Gstaad would like to thank all former and active team riders and all the support people for the wonderful commitment they displayed. Looking back, team leader Claudio Caluori had this to say: “What a time we had during our four years with Gstaad! We certainly had the most radical of training camps. We rode over trails and powder snow, we milked cows, we made cheese, we played the alphorn, and we scaled some very scary mountains too. And, most of all, we met new friends! I thank everyone involved for everything that Gstaad has made possible for us. And now, after our four-year partnership, we can hardly wait to return and explore new parts of the region with our friends.”

team-prnsentation-2014